Choose the behavior you want to recognize
Begin with a specific goal, such as recognizing visits from regular customers. Consider the experience of a first-time participant and how they will know they have received their points.
A simple rule is easier to explain. Before launch, calculate the cost of benefits and check that staff can manage the program during normal operations.
Make earning and redemption clear
Document how points are earned, what rewards are available and how customers request them. Decide whether restrictions or expiration apply and communicate any conditions before someone joins.
Explain how errors are corrected and where people can ask questions. Review the conditions applicable to your business and location before publishing the rules.
Make the experience reflect your brand
The program should be recognizable to customers and easy to use on a phone. Use your business name, logo and colors consistently with your other channels.
MandoClub is a points app that can be customized with each business’s visual identity. A conversation with the team can help clarify your program needs and available options.
Review the program with your team
Observe whether customers understand the rules, whether staff can apply them and whether rewards still make sense for the business. Listening to recurring questions can reveal unclear instructions.
If conditions change, communicate the change clearly and consider its impact on points already earned.